The Gcinamasiko Arts and Heritage Trust· (GAHT) is founded on the success of its founding member, actress and story-teller, Gcina Mhlophe. The (GAHT)·is committed to enhancing the culture of reading, providing writing and story-creation opportunities and promoting African writers and the heritage of story-telling within the education institutions (especially those who have poor access to resources) and in the public arena of South Africa through its Edutainment programme.

The purpose of the GAHT edutainment programme is to promote a culture of reading and writing through skills-transfer workshops and performances at schools, its annual Nozincwadi Festival and Readathon, its mentoring programme and public debates and performances. The programme promotes cooperation and mentoring between established storytellers and emerging writers and performers and partnerships with like-minded organizations and individuals.

The programme strategy is to expose young students at schools and in communities to established writers and storytellers to learn these skills from them as well as to partner with other writers to promote African writers work in amongst others schools and libraries. These trained and mentored young people become a part of a cohort of writers, storytellers and facilitators who continue the Trusts purpose. They promote a culture of reading and writing through performance and workshops at schools and in the communities and at the annual festivals. They also assist with promoting reading at schools through the make-over of libraries at schools. A second strategy is to partner with other organisations to ensure that books reach schools and under-resourced communities.

The Gcinamasiko Arts and Heritage Trust is constituted by the following trustees:

• Mrs Mathabo Kunene - is the wife of the late Mazisi Kunene and a trustee member of Mazisi Kunene Foundation.
• Mr Bongani Mavuso - is a poet, radio presenter, and senior producer at Ukhozi FM
• Ms Debbie Byron
• Ms Di Smith – is an author, Ubuntu Advocate, Mother/Wife/Farmgirl, Nia explorer, Passionate about Africa
• Mr Iain Ewing – Director of Ewing Trust Company LTD